DataObey

Only the right data strategy can change the world for the better. Without radical multidisciplinarity, it's all just hyperscale slop.

Algorithmic partitioning was the worst design choice ever

Jul 18, 2026

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Data Obey

Algorithmic partitioning was the worst design choice ever

Without radical diversity, it's all just hyperscale slop....

Embedding

Mar 23, 2026

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Data Obey

Embedding

Embedding is the most rational and efficient general-purpose way we found to transform natural language into numbers that machines can understand and work with. Why? 1. Embeddings preserve meaning and...

AI learning AI machine learning natural language processing

The Great Epistemological Collapse

Mar 23, 2026

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Data Obey

The Great Epistemological Collapse

Phase 1: Authentic Origins (1980s–Early 1990s) Detroit Techno – Futurism from Post-Industrial Ruins: In the mid-1980s, Detroit’s collapsing industrial economy birthed a radical new sound. Pioneering B...

creativity designOps

From democracy to technocracy — and back

Mar 22, 2026

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Data Obey

From democracy to technocracy — and back

To what extent democracy was deliberate, in the path towards the grand failure of actual necro-political transition to technocracy? Was democracy exploited, was it some sort of class war of the rich a...

democracy polarization politics technocracy

Memes could be the "black market" of the episteme

Mar 22, 2026

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Data Obey

Memes could be the "black market" of the episteme

Meme-Episteme connection: the "gene" analogy The relationship with "meme" — isn't it a bit like a "gene" in genetics? A"gene" in some behavioural palette — and "episteme" is a rabbit hole where philos...

epistemic collapse gene meme

River-based data sovereignty consortiums.

Nov 20, 2025

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Data Obey

River-based data sovereignty consortiums.

An essential blueprint for a “River-Based Data-Sovereignty Consortium” 1 | Why a river? Natural data corridors. River basins already bind together upstream, mid-stream and delta communities in a singl...

Our techno-epistemological journey towards cloud native

Oct 28, 2025

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Data Obey

Our techno-epistemological journey towards cloud native

Last August, we completed a radical transformation — evolving from a creative marketing consultancy into a research and development boutique. This journeybegan in January and was not just about changi...

AIOps

Beyond RAG: What Comes After Retrieval-Augmented Generation?

Aug 8, 2025

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Data Obey

Beyond RAG: What Comes After Retrieval-Augmented Generation?

Retrieval-augmented generation (RAG) is 2024’s “LAMP-stack moment” - suddenly everyone can bolt a vector DB onto an LLM and start answering questions over private data. But 2025 research is already pu...

AIOps GraphRag LLM Ontologies RAG apache openserverless openwhisk

Agile stories, bottom line

Jul 26, 2025

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Agile stories, bottom line

In agile marketing, stories translate high‑level campaign objectives into concrete, customer‑focused units of work that can be planned, built, tested, and measured in short cycles. This keeps the team...

Arcs

Sep 10, 2024

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Arcs

Spin isolated data pipelines per marketing task using local inference, pipelines as software and programmable data lakes. Campaigns, new stacks, and temporary marketing interventions can be treated a ...

apache openserverless bauplan openwhisk serverless

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