Memes could be the "black market" of the episteme

Memetic Taxonomy: a survival guide for rogue information
December 18, 2025 by
Memes could be the "black market" of the episteme
Miro Marion

Are we living in an accelerated meme-episteme feedback loop? AI-driven social media propagate memes that actively reshape the episteme in real time. What was considered valid knowledge yesterday (scientific consensus, expert authority) is now in constant competition with viral half-truths and conspiracy theories that operate more like hyper-memes — self-replicating bits of information optimized for maximum spread, engagement, never for truth.


Meme-Episteme connection: the "gene" analogy 


The relationship with "meme" — isn't it a bit like a "gene" in genetics? A "gene" in some behavioural palette — and "episteme" is a rabbit hole where philosophy, cultural theory, and even a bit of evolutionary biology intersect. I a…

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